Xtatio 2020 B2B Sales Industry Survey

The concept of feedback has been long established, but only in recent years has it become more present in sales. As companies move towards more customer-centric business models, and the voice of the customer becomes central, sales organizations are making feedback an ever bigger part of how they operate. In this report we highlight the current state and show while headway and significant impact have been made, sales organizations are still at the beginning of their journey. Significant opportunities remain to better incorproate and use feedback.

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